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About Us

Industries

Functions

Expert Insights

Marketing

Marketing Strategies And Execution - Muslim Consumer Insights - Global Thought Leadership Marketing

Marketing

Marketing Strategies And Execution - Muslim Consumer Insights - Global Thought Leadership Marketing

Related Insights

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My Journey And Yours: The Growth of Halal Travel

In this opinion piece published on Salaam Gateway, I reflect on the growth of Muslim-friendly tourism over the past decade.

UNHCR Zakat Program: 2019 Launch Report

The Zakat industry has the potential to play a much greater role and to transform the lives of 68.5 million refugees and other displaced persons around the world, of which 40.8 million are Muslim.

The American Muslim Market Study 2014/15

Muslims are a rapidly growing customer segment, reaching 5.8million consumers in 2015 and commanded $107 billion in annual disposable income in 2015. The ecosystem of products and services addressing Muslim faith-based needs has evolved substantially, with many new players seeking to emulate the remarkable success stories of Saffron Road and the Halal Guys.

Related Insights

View All

My Journey And Yours: The Growth of Halal Travel

In this opinion piece published on Salaam Gateway, I reflect on the growth of Muslim-friendly tourism over the past decade.

UNHCR Zakat Program: 2019 Launch Report

The Zakat industry has the potential to play a much greater role and to transform the lives of 68.5 million refugees and other displaced persons around the world, of which 40.8 million are Muslim.

The American Muslim Market Study 2014/15

Related Insights

My Journey And Yours: The Growth of Halal Travel

In this opinion piece published on Salaam Gateway, I reflect on the growth of Muslim-friendly tourism over the past decade.

UNHCR Zakat Program: 2019 Launch Report

The Zakat industry has the potential to play a much greater role and to transform the lives of 68.5 million refugees and other displaced persons around the world, of which 40.8 million are Muslim.

The American Muslim Market Study 2014/15

Related Impact

View All

Digital Marketing Campaign for a Government Services Excellence Portal

Marketing of a new portal for government services excellence (GX.ae) launched by the UAE Prime Minister`s Office.

State of the Global Islamic Economy Report

Since 2013, the Annual State of the Global Islamic Economy (SGIE) Report, has become the go-to global reference for the Islamic/Halal Economy related executives, investors, government officials and entrepreneurs.

B2B Marketing and Mystery Shopping for MasterCard's Halal Benefits Program

A successful marketing campaign for a global payment technology company with a network of 25,000 financial institutions in 210 countries.

Content Creation and Design for a Government Services Excellence Portal Launched by the UAE Prime Minister's Office

EGSEP, a Program of the Government Services Sector (GSS) at the Prime Minister’s Office of the UAE, launched a new portal for Government services excellence.

American Muslim Market Study

The comprehensive market report on Muslim consumer needs and trends in America related to sectors including Halal Food.

Investment Opportunities in Islamic Markets

Study on investment opportunities across OIC markets across select sectors.

Conceptualizing a Differentiated Umrah Digital Solution

An Umrah solution that draws upon user experience gaps, the new Ministry of Hajj & Umrah platform and virtual agent opportunities.

Field Research for Cosmetics Company

Focus groups and in-depth interviews for cosmetics company looking to expand to Muslim markets.

Global Engagement Strategy for KSA-based Real Estate Project

A project to provide target market insights and institutional contacts from hajj and umrah markets worldwide.

European Halal Food Market Strategy

Strategic recommendations for leading European baked goods company on growth opportunities and strategic marketing options to capture European Muslim needs.

Related Impact

View All

Digital Marketing Campaign for a Government Services Excellence Portal

Marketing of a new portal for government services excellence (GX.ae) launched by the UAE Prime Minister`s Office.

State of the Global Islamic Economy Report

B2B Marketing and Mystery Shopping for MasterCard's Halal Benefits Program

A successful marketing campaign for a global payment technology company with a network of 25,000 financial institutions in 210 countries.

Content Creation and Design for a Government Services Excellence Portal Launched by the UAE Prime Minister's Office

EGSEP, a Program of the Government Services Sector (GSS) at the Prime Minister’s Office of the UAE, launched a new portal for Government services excellence.

American Muslim Market Study

The comprehensive market report on Muslim consumer needs and trends in America related to sectors including Halal Food.

Investment Opportunities in Islamic Markets

Study on investment opportunities across OIC markets across select sectors.

Conceptualizing a Differentiated Umrah Digital Solution

An Umrah solution that draws upon user experience gaps, the new Ministry of Hajj & Umrah platform and virtual agent opportunities.

Field Research for Cosmetics Company

Focus groups and in-depth interviews for cosmetics company looking to expand to Muslim markets.

Global Engagement Strategy for KSA-based Real Estate Project

A project to provide target market insights and institutional contacts from hajj and umrah markets worldwide.

European Halal Food Market Strategy

Strategic recommendations for leading European baked goods company on growth opportunities and strategic marketing options to capture European Muslim needs.

Related Impact

Digital Marketing Campaign for a Government Services Excellence Portal

Marketing of a new portal for government services excellence (GX.ae) launched by the UAE Prime Minister`s Office.

State of the Global Islamic Economy Report

B2B Marketing and Mystery Shopping for MasterCard's Halal Benefits Program

A successful marketing campaign for a global payment technology company with a network of 25,000 financial institutions in 210 countries.

Content Creation and Design for a Government Services Excellence Portal Launched by the UAE Prime Minister's Office

EGSEP, a Program of the Government Services Sector (GSS) at the Prime Minister’s Office of the UAE, launched a new portal for Government services excellence.

American Muslim Market Study

The comprehensive market report on Muslim consumer needs and trends in America related to sectors including Halal Food.

Investment Opportunities in Islamic Markets

Study on investment opportunities across OIC markets across select sectors.

Conceptualizing a Differentiated Umrah Digital Solution

An Umrah solution that draws upon user experience gaps, the new Ministry of Hajj & Umrah platform and virtual agent opportunities.

Field Research for Cosmetics Company

Focus groups and in-depth interviews for cosmetics company looking to expand to Muslim markets.

Global Engagement Strategy for KSA-based Real Estate Project

A project to provide target market insights and institutional contacts from hajj and umrah markets worldwide.

European Halal Food Market Strategy

Strategic recommendations for leading European baked goods company on growth opportunities and strategic marketing options to capture European Muslim needs.

Marketing Practice Leadership

Rafi-uddin Shikoh

CEO & Managing Partner

GCC

ASEAN

North America

Rafi-uddin Shikoh

CEO & Managing Partner

GCC

ASEAN

North America

Reem El Shafaki

Partner

North America

Reem El Shafaki

Partner

North America

Dr. Sapta Nirwandar

Partner

ASEAN

Dr. Sapta Nirwandar

Partner

ASEAN

Nahla Mesbah

Senior Associate

Nahla Mesbah

Senior Associate

How we help

Marketing Strategies and Execution

We develop research-based marketing strategies for our clients. We also execute integrated marketing campaigns that include PR, influencer marketing, social media, email marketing and online advertising.

Marketing Strategies and Execution

Muslim Consumer Insights

We develop primary research plans and conduct surveys, focus groups, and in-depth interviews to gather consumer data, based on which we develop consumer insights reports for our clients with detailed insights and recommended action plans.

Muslim Consumer Insights

Global Thought Leadership Marketing

We develop industry reports on behalf of our clients to generate awareness and strengthen their position in their respective markets.

Global Thought Leadership Marketing

We develop industry reports on behalf of our clients to generate awareness and strengthen their position in their respective markets.

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NJ, USA registered business Strategy Insights Inc., D.B.A. DinarStandard

Sign Up for Newsletter

Subscribe to our newsletter to receive the latest updates.

New York

80 Broad Street, 5th Floor, New York City, NY – 10004, USA

Dubai

#523, Building 9WC, DAFZA Dubai – 54914, UAE

NJ, USA registered business Strategy Insights Inc., D.B.A. DinarStandard

Sign Up for Newsletter

Subscribe to our newsletter to receive the latest updates.

New York

80 Broad Street, 5th Floor, New York City, NY – 10004, USA

Dubai

#523, Building 9WC, DAFZA Dubai – 54914, UAE

NJ, USA registered business Strategy Insights Inc., D.B.A. DinarStandard