Client
The Prime Minister’s Office of the UAE
Project
Content Creation & Design
Objective
Create original insights and engaging content for the launch of GX.ae at the World Government Summit, February 2019.
Approach
Curated best practices insights
Developed creative categories and content structures
Created select original insights
Provide content for interactivity
Methodology
Scan of 150+ major related media, social media, and influencers
Created original moonshot ideas
Leveraged clients’ resources and database for contacts and sources
