Client
Moilas
Project
Strategy recommendations for growth
Objective
Conduct a robust market assessment on European Muslim consumers to develop strategic recommendations for a leading European bakery company with a recognized and fast-growing ‘Halal’ food segment.
Approach
Select a European market based on ‘Halal’ food buying potential of a specific product segment
Determine credible product strategies to target ‘Halal’ market consumers
Determine distribution strategy and communications channels for marketing to build brand loyalty
Methodology
20+ secondary sources synthesized
Proprietary ranking model to prioritize 1 of 3 target markets using 10+ metrics
Multiple trade interviews conducted
Product pricing, market inflation, currency and VAT analysis completed
