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Conduct a robust market assessment on European Muslim consumers to develop strategic recommendations for a leading European bakery company with a recognized and fast-growing ‘Halal’ food segment.
Select a European market based on ‘Halal’ food buying potential of a specific product segment
Determine credible product strategies to target ‘Halal’ market consumers
Determine distribution strategy and communications channels for marketing to build brand loyalty
20+ secondary sources synthesized
Proprietary ranking model to prioritize 1 of 3 target markets using 10+ metrics
Multiple trade interviews conducted
Product pricing, market inflation, currency and VAT analysis completed
Identified strategic business and marketing options with prioritized geographic and product segments to capture the needs of European Muslims.
Strategy recommendations for growth