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Client:
Moilas
Objective:
Conduct a robust market assessment on European Muslim consumers to develop strategic recommendations for a leading European bakery company with a recognized and fast-growing ‘Halal’ food segment.
Approach:
Select a European market based on ‘Halal’ food buying potential of a specific product segment
Determine credible product strategies to target ‘Halal’ market consumers
Determine distribution strategy and communications channels for marketing to build brand loyalty
Methodology:
20+ secondary sources synthesized
Proprietary ranking model to prioritize 1 of 3 target markets using 10+ metrics
Multiple trade interviews conducted
Product pricing, market inflation, currency and VAT analysis completed
Impact:
Identified strategic business and marketing options with prioritized geographic and product segments to capture the needs of European Muslims.
Strategy recommendations for growth
Project:
Related Impact
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