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Client:

Moilas

Objective:

Conduct a robust market assessment on European Muslim consumers to develop strategic recommendations for a leading European bakery company with a recognized and fast-growing ‘Halal’ food segment.

Approach:
  • Select a European market based on ‘Halal’ food buying potential of a specific product segment

  • Determine credible product strategies to target ‘Halal’ market consumers

  • Determine distribution strategy and communications channels for marketing to build brand loyalty

Methodology:
  • 20+ secondary sources synthesized

  • Proprietary ranking model to prioritize 1 of 3 target markets using 10+ metrics

  • Multiple trade interviews conducted

  • Product pricing, market inflation, currency and VAT analysis completed

Impact:

Identified strategic business and marketing options with prioritized geographic and product segments to capture the needs of European Muslims.

Related Tags:

Strategy recommendations for growth

Project:
European Halal Food Market Strategy

European Halal Food Market Strategy

Strategic recommendations for leading European baked goods company on growth opportunities and strategic marketing options to capture European Muslim needs.

Related Impact

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Learn about our Marketing work
Learn about our Marketing work
Learn about our Food & Agriculture work
Learn about our Food & Agriculture work
Learn about our Growth Strategy work
Learn about our Growth Strategy work
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