A KSA-based private sector corporation
Provide a detailed conceptualization of a digital Umrah solution as well as a clear business-case and strategy roadmap.
Conduct a pilgrims’ experience mapping and map pilgrim needs, pain points, gaps in services and innovation areas of opportunity to inform the solution design
Design-think the solution concept leveraging external expert insights through a design-think internal session and provide solution mock-ups, a business case and user value proposition
Research and document the technical integrations required for the solution.
Customer immersion exercise
Industry and government interviews
Proprietary data and insights
Provided policy recommendations that were deliberated during ministerial-level meetings.
Conceptualize a differentiated Umrah marketplace platform as a new venture, in partnership with Sabre Hospitality Solutions