Client
A KSA-based private sector corporation
Project
Conceptualize a differentiated Umrah marketplace platform as a new venture, in partnership with Sabre Hospitality Solutions
Objective
Provide a detailed conceptualization of a digital Umrah solution as well as a clear business-case and strategy roadmap.
Approach
Conduct a pilgrims’ experience mapping and map pilgrim needs, pain points, gaps in services and innovation areas of opportunity to inform the solution design
Design-think the solution concept leveraging external expert insights through a design-think internal session and provide solution mock-ups, a business case and user value proposition
Research and document the technical integrations required for the solution.
Methodology
Customer immersion exercise
Industry and government interviews
Proprietary data and insights
