Client
A US headquartered multinational cosmetics company
Project
Qual research and report including key findings and recommendations.
Objective
Evaluate consumer needs, behavior and expectations, including halal compliance for nail color and treatment in KSA and Indonesia.
Approach
Developed a comprehensive framework of high impact
Identified global best examples of innovations with cross-application to different government services, with original moonshot ideas and local context
A weekly feedback loop for refining impact
Methodology
3 focus groups in Saudi Arabia and 3 in Indonesia
15 INIs in KSA and 15 in Indonesia
Quotas included locals/expats; light/heavy users; minimal modesty/fully covered; ages 18-34
Concept testing during FGDs
Research report including implications and recommendations, and a summary PowerPoint presentation
Impact
Client was able to make informed decisions about launching in KSA and Indonesia.
Related Tags
ASEAN
GCC
