Client:
A US headquartered multinational cosmetics company
Objective:
Evaluate consumer needs, behavior and expectations, including halal compliance for nail color and treatment in KSA and Indonesia.
Approach:
Developed a comprehensive framework of high impact
Identified global best examples of innovations with cross-application to different government services, with original moonshot ideas and local context
A weekly feedback loop for refining impact
Methodology:
3 focus groups in Saudi Arabia and 3 in Indonesia
15 INIs in KSA and 15 in Indonesia
Quotas included locals/expats; light/heavy users; minimal modesty/fully covered; ages 18-34
Concept testing during FGDs
Research report including implications and recommendations, and a summary PowerPoint presentation
Impact:
Client was able to make informed decisions about launching in KSA and Indonesia.
Qual research and report including key findings and recommendations.
Project:
Related Impact
