Client
MasterCard (Singapore office)
Project
Obtain 100+ Merchants for their niche Debit Card program and conduct mystery shopping
Objective
Deliver 100+ innovative ‘Halal’ Benefits merchants across Thailand, Singapore, Malaysia and Indonesia for 1.5 million debit card holders from Indonesia and Malaysia; and conduct mystery shopping on merchants.
Approach
In-country associates identified universe of halal certified restaurants and hotels in target markets
Associates approached four and five star hotels and premium restaurants to provide unique offers
Conducted mystery shopping on a quarterly basis
Methodology
In-country associates identified best merchants and approached them with proposition
Agreements were signed and communicated to client
Mystery shopping was conducted quarterly
