Client
The Prime Minister`s Office
Project
Marketing campaign execution and delivery on KPIs
Objective
Expand the reach of the GX Portal as a one-stop digital platform about the government services, best practices, and innovation enabling officials and stakeholders to drive excellence in government services globally.
Approach
Engaged leading government influencers worldwide for global visibility
Obtained global media coverage
Conducted search engine optimization, which resulted in a 140% increase in the portal`s traffic in three months
Conducted social media campaigns across multiple platforms
Methodology
Tapped into DinarStandard`s global network and compiled a list of 500-influencers
Facilitated 35+ influencer contributions
Crafted press releases and obtained 130 media outlets coverage
Obtained 500+ engagements on social media
Earned links from quality websites worth $12,700
