Client
American Muslim Consumer Consortium
Project
Market and landscape analysis
Objective
Prepare a comprehensive study of the American Muslim market landscape and Muslim consumer needs.
Approach
Evaluated the demand profile of the American Muslim market, its dynamics, and current habits through survey-based insights
Evaluated key global Islamic/Muslim market opportunity areas
Leveraged case studies and best-practices based communication and engagement strategies
Methodology
973 national survey responses
15 case studies
Proprietary frameworks and market-sizing estimates leveraging secondary resources
