Client
KSA-based investment and real estate development company
Project
Identify primary markets for prioritizing pilgrim flows, with insights on selected markets, as well as preparing the company for road shows.
Objective
To demonstrate the bankability of its international hospitality megaproject in Makkah by securing pilgrim flows to its hotel.
Approach
Prioritized the top 10 international pilgrim and investment markets
Analyzed the Hajj and Umrah sector in the selected markets
Advised on the optimal marketing strategy to target pilgrims from those markets
Methodology
Quantitative and qualitative analysis of primary markets
In-depth interviews
