KSA-based investment and real estate development company
To demonstrate the bankability of its international hospitality megaproject in Makkah by securing pilgrim flows to its hotel.
Prioritized the top 10 international pilgrim and investment markets
Analyzed the Hajj and Umrah sector in the selected markets
Advised on the optimal marketing strategy to target pilgrims from those markets
Quantitative and qualitative analysis of primary markets
The client was able to prioritize the top feeder markets for its international hospitality city.
Identify primary markets for prioritizing pilgrim flows, with insights on selected markets, as well as preparing the company for road shows.