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Client:

The Ministry of Tourism, Republic of Indonesia

Objective:

Targets tourists from OIC member countries with PR and marketing programs with the goal of growing tourists from OIC from 2 million to 5 million in two years.

Approach:
  • Engage influencers across OIC markets with awareness campaigns on Indonesia tourism

  • Identify and support conference attendance and awards representation

  • Drive PR campaigns with targeted media coverage

Methodology:
  • Target countries influencer outreach

  • PR/ media outreach

  • Leveraging target market in-country Associates

  • Monthly reporting to client on progress and impact

Impact:

Achieved over 30 influencer engagements and 50+ media mentions from target markets.

Related Tags:

Marketing & PR Representation in OIC markets

Project:
Tourism Destination Digital Marketing for the Indonesia Ministry of Tourism

Tourism Destination Digital Marketing for the Indonesia Ministry of Tourism

A digital marketing execution program to drive Muslim visitors to Indonesia.

Related Impact

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Learn More:
Learn about our Marketing work
Learn about our Marketing work
Learn about our Travel / Tourism work
Learn about our Travel / Tourism work
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