Client
The Ministry of Tourism, Republic of Indonesia
Project
Marketing & PR Representation in OIC markets
Objective
Targets tourists from OIC member countries with PR and marketing programs with the goal of growing tourists from OIC from 2 million to 5 million in two years.
Approach
Engage influencers across OIC markets with awareness campaigns on Indonesia tourism
Identify and support conference attendance and awards representation
Drive PR campaigns with targeted media coverage
Methodology
Target countries influencer outreach
PR/ media outreach
Leveraging target market in-country Associates
Monthly reporting to client on progress and impact
