Client:
The Prime Minister`s Office
Objective:
Expand the reach of the GX Portal as a one-stop digital platform about the government services, best practices, and innovation enabling officials and stakeholders to drive excellence in government services globally.
Approach:
Engaged leading government influencers worldwide for global visibility
Obtained global media coverage
Conducted search engine optimization, which resulted in a 140% increase in the portal`s traffic in three months
Conducted social media campaigns across multiple platforms
Methodology:
Tapped into DinarStandard`s global network and compiled a list of 500-influencers
Facilitated 35+ influencer contributions
Crafted press releases and obtained 130 media outlets coverage
Obtained 500+ engagements on social media
Earned links from quality websites worth $12,700
Impact:
Within 3 months achieved 37 influencer contributions/commitments, 100+ media coverage, 500+ social media engagements, 140% increase in website traffic, 102% increase in page views.
Marketing campaign execution and delivery on KPIs
Project:
Related Impact
