top of page
Client:

The Prime Minister`s Office

Objective:

Expand the reach of the GX Portal as a one-stop digital platform about the government services, best practices, and innovation enabling officials and stakeholders to drive excellence in government services globally.

Approach:
  • Engaged leading government influencers worldwide for global visibility

  • Obtained global media coverage

  • Conducted search engine optimization, which resulted in a 140% increase in the portal`s traffic in three months

  • Conducted social media campaigns across multiple platforms

Methodology:
  • Tapped into DinarStandard`s global network and compiled a list of 500-influencers

  • Facilitated 35+ influencer contributions

  • Crafted press releases and obtained 130 media outlets coverage

  • Obtained 500+ engagements on social media

  • Earned links from quality websites worth $12,700

Impact:

Within 3 months achieved 37 influencer contributions/commitments, 100+ media coverage, 500+ social media engagements, 140% increase in website traffic, 102% increase in page views.

Related Tags:

Marketing campaign execution and delivery on KPIs

Project:
Digital Marketing Campaign for a Government Services Excellence Portal Launched by the UAE Prime Minister's Office

Digital Marketing Campaign for a Government Services Excellence Portal Launched by the UAE Prime Minister's Office

Marketing of a new portal for government services excellence (GX.ae) launched by the UAE Prime Minister`s Office.

Related Impact

Pattern-1.png
Learn More:
Learn about our Marketing work
Learn about our Marketing work
Learn about our Government Services work
Learn about our Government Services work
bottom of page