Zainab Rehman is a Marketing and Communication Strategist at DinarStandard,with a strong foundation in PR, digital media, and research. She has supported on report launches and global campaigns by managing social media content, designing digital assets, managing press releases, and executing marketing strategies to maximize audience reach and engagement.

Previously, at Tabadlab, she contributed to high-profile engagements with institutions such as the World Bank and Cambridge, specializing in social listening, sentiment analysis, and data-driven communication strategies. During her tenure, she successfully drove 20+ client campaigns, creating content and insights that strengthened both audience engagement and institutional positioning.

She has also collaborated with Oxford Policy Management (OPM), WWF, and IUCN on the development of a communication toolkit for biodiversity and wetlands conservation in Pakistan’s Khyber Pakhtunkhwa region. The project emphasized ecosystem and community resilience while aligning with international frameworks and national climate policies.

Outside of work, Zainab enjoys escaping to the mountains and countryside, where she hikes, tries local cuisines, and loves to explore cultural lore.

Relevant Experience:

• Led global report launch campaigns, coordinating event marketing and securing international media coverage across 15+ media outlets (DinarStandard).

• Conducted research for social listening across 50+ countries, analyzing hashtags and public sentiment for SGIE Report 24/25  (DinarStandard).

• Led sentiment and media analysis for Bill Gates’ visit to Pakistan, securing a client project with the Bill & Melinda Gates Foundation.(Tabadlab).

• Created 80+ content pieces across digital channels, boosting overall engagement by 65%  (12th Analytics).

  
  

Imagine speaking to an audience that doesn’t understand your language - the words fall flat. Marketing works the same way: even the best ideas lose meaning if they aren’t communicated to the right people, in the right way. For me, a strong strategy means three things: the right audience, the right message, and the right medium.