Marketing/ Customer Strategy

In today’s increasingly transparent, connected, and technology driven global marketplace, acquiring, keeping and growing a customer base is no longer a matter of one-way communication. Our Marketing 2.0 perspectives are plugged into the new marketing paradigm: delivering strategy assessment and programs to ensure you are garnering loyal and profitable customer relationships.

Marketing Strategy & Implementation Plan:

We evaluate and develop a differentiating marketing strategy (with emphasis on digital, customer insights, and market leadership strategies) as well as an actionable marketing implementation plan. Typical engagements cover:

  • Market segmentation & target marketing
  • Product strategy and positioning
  • Product pricing and distribution strategies
  • Media mix and promotion recommendations (including digital and social media)
  • Social Media integration: strategies and tools to use Twitter, Facebook, Linkedin, blogs, etc, to create maximum impact and brand awareness
  • Actionable marketing and measurement plan
  • (In certain locations we will help execute the plan as well integrated with your marketing team.)

Customer Insights:

Getting into the mind of your customers to know what excites them, what turns them off, and ultimately what drives their consumption is what every firm wants to know.  We can deliver that to you.  We have the grass-roots access, the trusted reputation, and credibility to deliver target customer insights of the growing Muslim demographic.  Typical engagements covers:

  • Customer needs assessment and priorities (customer data analytics; primary research in various markets conducted through local partner institutions)
  • Target customer behavior profiles and psychographic drivers
  • Customer segmentation strategies
  • Differentiated value propositions and business impact
  • Recommendations on marketing programs based on customer insights