A May 2006 McKinsey & Company survey of business executives on global business trends identified ‘Innovation in products, services and business models” as the single greatest factor contributing to the acceleration of change in the global business environment.
Business managers face a tremendous opportunity to embrace innovation especially as innovation methodologies mature and become replicable by which companies such as Samsung, Apple, Google innovate frequently and consistently. Alliances with emerging regional or local research/ university centers present another avenue for this opportunity.
Tying many of the innovations for successful execution are the practices of Branding and Intellectual Property protection which ensure market protection and recognition against the glut of products and services globally.
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As innovation becomes a key driver for business envronment change, a myriad of maturing tools, business processes and consulting services give companies a means to sustain innovation.
Apple's been aggressive in its branding and trademark protection of the innovative Ipod.
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