Defining Innovation

According to the SYP & GE journal from the Innovation Lab:

"To Innovate is to challenge the status quo through the fusion of art and science to create new value."

An innovation takes hold by finding and satisfying a powerful unmet need.

"I don’t care if you are selling to a business customer or a consumer, in the end there is always a consumer at the end of the value chain..and if you know more about what their true needs are you are better able to serve the needs of your business customer."