Building a repeatable culture of innovation

SYP is a San Fransisco, USA based Consulting firm that focusses on the tools, skills, techniques and behaviorial change that is needed to build innovation as a repeatable practice rather than a one off outcome.

"We have two type of clients..one that come to us and say we want to go from good to great, and an example of that is ebay."

"We also have clients like Gap, where its how do we return to greatness, because they are in a brutally commodified industry. And eventhough they’ve built an amazing iconic brand, they are suffering badly now. Their question is how do we return to being great."