Setting up a seperate process

"Next, we work with clients to establish a process for generating innovation. We have an 8 step process."

"The important thing is it has to be part of an ongoing process and be treated separately. Because in your ongoing business you are constantly looking to ensure that costs are optimized vs risk and reward. When its innovation, you have to suspend a lot of that optimization."

"It comes much later in the process…so you kind of need a very identifiable separate process for developing something that intends to break the status quo. Your normal biz operation are all about feeding the status quo specially if it’s beneficial to you."