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April 2008: Rabi-II 1429: Issue 25 
 

 
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A Quiet Revolution for Pakistan's Working Women

By Arsalan J.Sheikh
MBA Candidate,
Lahore University of Management Science (LUMS)

Posted April 19, 2005


Pakistanis have a lot to be optimistic about.

While the economy has been steadily groping towards a recovery, while thousands of shiny new cars have been prowling the repaired streets of the nation thanks to bank loans at much reduced rates, and while property prices have been skyrocketing, a more quiet revolution has been going on.

AUTHORS INSTITUTION:


Lahore University of Management Sciences (LUMS)

One of the Top Ranked MBA programs in Asia (Asia Inc. Top 25, 2002)

Slower and older than any changes triggered by the political fallout of 9-11, its results are bound to be more enduring, and indeed, more irreversible than any seen so far.

When Ms Fariha Shah first started working in the field of journalism, opportunities for working women were rare. When she started working 10 years ago, Fariha was one of the few women to venture into the corporate world. Women had traditionally remained in careers limited to teaching and health-care.

To find out how things have changed, I found a small focus-group of three working women from across the corporate spectrum. The exercise gave me a richer understanding of the real issues faced by working women in Pakistan, as well as how they deal with them.

Fariha Tahir Shah is NCR's Marketing Manager for Pakistan, and is responsible for marketing, advertising and sales promotion activities on a Pakistan-wide basis. In addition to this, she is also looking after NCR Education Services and the NCR University Program. Fariha holds degrees in literature, journalism, and law, and has been working for over ten years.

Fariha was the first woman in her family to work, and has been a strong supporter of her younger sister's decision to also pursue a career.

BARRIERS: Rumors, women's caring nature, harrassment, men's attitude, employers fears

There is no single simple reason that successful working women like Fariha have been so rare in Pakistan.

One of the more invisible barriers is the nature and pervasiveness of rumors and innuendo that follow them. For most women, prevention is definitely better than any available cure. Our focus group agreed that while they have no control over what others say, they can take some measures. The key is to maintain a subtle balance in working relationships; maintain some distance from male colleagues, without seeming unfriendly or unapproachable.

Women's own caring nature has often been a barrier to their progress. Once a woman starts working, she is competing with her colleagues for prestige, recognition, pay-packages and promotions. Yet most women do not behave as ambitiously or competitively as men. Far too often, they see deserved opportunities pass them by because they are too concerned with upsetting other people.

Another major barrier in the way of working women is the issue of harassment. While all the women in our group agreed less well-off women faced more significant harassment, they all agreed that every working woman knows of someone who has been harassed at the office.

Sana Shahid works in the Organizational Development & Effectiveness office at the Human Resources department at Mobilink. After graduating with a B.Sc. from LUMS, Sana has been working for over a year at Mobilink. She also holds a second job as a news reader for Radio Pakistan.

As a second generation working woman, she has a fair idea of how to balance home and office lives. Her mother started work when Sana was 13, and involved all her children in the decision. When she is done with both her jobs, Sana helps maintain the family household.

While stories on the grapevine add to the level of stress for women, they are reluctant to turn to their families for advice and comfort. There is a real fear that if their families get to hear about these incidents, support for their daughters' careers will disappear.

The attitudes of men play formidable role in limiting women's ambitions in the workplace as well. Examples were not hard to discover: men who would not accept an opinion or decision simply because it was delivered by a woman, Harvard graduates who would not allow their wives to work; the list is long. The general feeling is that men are far too intimidated by successful women.

Traditionally, employers too have appeared to be somewhat cynical about hiring women. Women have often ended their careers when they get married or are expecting children. This raises fear amongst employers against investing too much in training female employees.

BREAKTHROUGHS: Multi-nationals impact, growing acceptance, changing middle-class

Despite all of these barriers, career women have been increasing their foothold in the corporate world. Their entry into the workforce has been assisted by many diverse forces.

Firstly, the rise of multinationals as the employer of choice in the private sector has elevated the visibility of women.

Some of these organizations actively follow an equal-opportunity employment policy. Indeed, the number of women they hire is often only limited by the small numbers of qualified women who turn up for interviews.

According to Najia Habib, having an expatriate senior manager from a western developed country at the office definitely makes a big difference in the attitudes around her. There is more respect. And working for a multinational gets you respect in another place that counts: at home.

Najia Habib holds a B.Sc. (Hons.) in Economics from LUMS. She has worked with Premier KUFPEC Pakistan (PKP) for four years.

Starting out as an Operations Accountant, she is now the Corporate Social Responsibility Coordinator. Her work includes implementation of the company's Community Development Program, undertaking community consultations, designing projects, and ensuring adherence to environmental guidelines.

As more middle-class families take to living on their own, avoiding the large extended-family households of the past generations, the economics of running a household have made careers more attractive for women. In a society where most men are looking to supplement their incomes with a second job or side-business, it simply does not make sense to have educated women taking care of the household, especially when there is plenty of cheap labor available to take on the household chores.

Our focus group of all felt that among Pakistani families acceptance for career women was growing. Some are not merely accepting. Upon completing her B.Sc. in Economics from LUMS, Najia's parents were unequivocal. "After all that education you'd better do something useful!" she was told. More parents want their daughters to work today, and are more supportive than a generation ago.

The result of so many breakthroughs is that Pakistani women today have a much wider variety of careers open to them. When Sana accompanied a friend who was looking for a job, she decided to sit for the interviews as well. Out of the 15 job interviews she sat through, in not a single one was she asked if she was going to get married! Indeed, employers facing single females at job interviews today are not asking "Will you get married?" but "Will you come back after you are married?"

One of the prime reasons for this progress is the pioneer factor. While in the past most working women were driven by need to find employment, over time they have gained visibility in the workplace and in their families, allowing other women to follow in their footsteps. By gaining and living up to greater responsibilities, Pakistani women have proven time and again that they are up to the challenge of performing in a male-dominated world. And this, more than any other reason, is why young Pakistani women entering the job market today have many more choices than women had fifteen to twenty years ago.

 

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Arsalan J. Sheikh has been working and studying in Islamabad for the past 8 years. The son of a single working mother, who taught English literature and romantic poetry, he is currently pursuing his MBA from LUMS.


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Article Submitted in coordination with student produced publication,
LUMS Business Recorder